Two top cyclists join the MSU Gran Fondo festivities in 2017!

We’re excited to welcome two big names in cycling at this year’s festivities: Brent Bookwalter and George Hincapie! Want to meet these cycling legends? Here’s how.


Cycling: Team BMC Racing Team  2017

Brent Bookwalter’s appearance is sponsored by Advantage Benefits Group. Photo: Tim De Waele/

Brent will be our special guest at the Kickoff Party on May 23. MSU Gran Fondo participants that reach the $50 fundraising mark by May 19 will get an invite to attend. You and a guest can join us for dinner and hear Brent’s tales from the Olympics, Tour de France and more. RSVP required by Friday, May 19.


Cycling: Team BMC Racing Team  2017

Photo: Tim De Waele/

Brent Bookwalter is a pro cyclist for the BMC Pro Team and co-founder of the Bookwalter Binge. He recently rode in the 2016 Rio Olympics and was part of the winning Tour de France team in 2011. He’s also a Michigan native, who got his start on the pro circuit with the Advantage Benefits Endeavour Cycling Team. He’ll be fresh off the Tour of California when he visits Grand Rapids.

VIP PARTY | June 23

Sponsored by LogoSpot

George Huxley

George’s visit is sponsored by Bissell and Advantage Benefits Group. The VIP Party is sponsored by LogoSpot.

You can ride with a legend! George will be joining the 80-mile riders at the MSU Gran Fondo on June 24. If you want a chance to mix and mingle with George, join us at the VIP Party on June 23, the eve of the big ride. This exclusive opportunity sponsored by LogoSpot is a reward for any participant who reaches the $500 fundraising mark by June 19. You and a guest will be invited to enjoy dinner, drinks and get your photo taken with George! Invites will be emailed to qualifying participants during the week of May 22.


George Riding_small

George Hincapie is one of the most recognized riders in the world. During his 19-year professional career Hincapie was regarded as the premier American classics rider of his generation. He competed in a record 17 Ronde van Vlaanderen races and finished second at the grueling Paris-Roubaix, the best ever for any American. Beyond the classics he rode in the Tour de France 17 times and won three US National Road Race championships.

Since retiring from professional cycling George has taken a more active role in family business interests including Hincapie Sportswear, the professional Hincapie Sportswear Development Team, Gran Fondo Hincapie and Hotel Domestique. He hopes to further share his knowledge about the sport with cycling’s future generations.

Questions? Contact us

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